Let's build a brand in real-time.
In partnership with
What is this?
A raw, fluff-free series documenting the unedited journey of launching an e-commerce brand from the ground up.
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Why?
To demystify the process of building an online brand. I'm so sick of the guru's and the industry's prevalent lack of authenticity.
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Who?
Led by Tom Brown. An active member of the Shopify community for 10+ years, multiple brand owner, partner in James Gin, and advisor to Shopify merchants.
Latest Episodes
New weekly episodes, plus near-daily podcasts and how-to's for e-commerce operators.
đ„  First upload coming soon...
Meet Our Partners

LEAD PARTNER
FermĂ t Commerce
Create funnels the same way you create ads.
Trusted by the fastest-growing DTC brands, including: Nood, Hero Bread, Jack Archer, Dermaclara, DuraDry, and many others.

Recart Commerce
Overpaying for your Shopify SMS platform and donât trust the results?
Youâre not alone. Recart is the only text-marketing app engineered for efficiency and personalization.
Clients include: Blendjet, Simple Modern, CrossNet...

Kynship
How do you source a high volume of organic influencer content, launch it all as ads, only allow profitable spend, and scale top performers?
I'll let Kynship talk to you about influencer seeding.Â
Clients include: M&M's, Native, Purdy & Figg...

Replo
Shopify without the dev time.
We're talking customizable pages and sections that work directly within Shopify 2.0 themes. Including Figma > Shopify.Â
Clients include: Hexclad, Jones Road, Spacegoods...

Wonderpack
Thoughtful fulfillment for ambitious e-commerce brands. Same day fulfilment, dedicated account managers, custom packaging, worldwide shipping, batch tracking, freight, FBA...
They're rapidly becoming the UK's most sustainable (and courteous) 3PL.
Discover Wonderpack