Trying to decide if The Ecom OS is for you?
Who, specifically, is this course for?
The Ecom OS is for any entrepreneur or soon-to-be who wants a tried & tested plan to build a profitable direct-to-consumer ecommerce brand that they can start as a side hustle or operate full-time.
Who should NOT buy this course?
If you already have a highly successful direct-to-consumer (DTC) brand, this course is probably not for you – although it may reiterate some things you've forgotten.
This course is focused on building a new DTC ecommerce-focused brand from scratch, quickly. It's a behind the scenes look at my personal toolkit for ideation, product sourcing & development, customer discovery, product launches, advertising and growth.
This course is not some "hack" or "trick" course. It's focused on building a profitable and sustainable business.
What's Inside?
1. The Opportunity Landscape
- Learn how to quickly define your audience & build your profitable sub-niche business rapidly...
- Understand how there are more opportunities to compete with major brands online than ever before...
2. The Required Mindset
- Re-program how you approach building a business by leveraging resources...
- Use those painful moments that happened throughout your life, as fuel to drive your success...
- Focus on creating great products that serve a community of people instead of trying to become a unicorn...
3. Choose Your Audience
- Learn why starting with a person will lead to an infinitely more profitable business vs choosing a product first...
- Help your audience find you and get more subscribers on your email & SMS list...
- Learn why your chosen audience will pay you more than your so-called competition...
4. Sourcing & Developing Your First Product
- Learn how to ideate your first product & brainstorm 2-5 more for future releases to snowball success...
- Understand why it's more important to start with an MVP (minimum viable product) and let your customers work with you to improve it over time...
- Learn why you shouldn't be trying to create something completely new, but focusing on making incremental improvements...
- Learn how to work with factories to bring your vision to life and negotiate terms...
5. Your Launch Strategy
- Understand why you don't need a huge audience or a $10K ad budget in order to launch a successful DTC brand...
- Learn how to cultivate a responsive following that trusts your brand enough to pull out their credit card on launch day...
- Learn how to build and maintain momentum, but understand that pullback will happen and how to power through it...
- Steal the exact email flows and campaigns I personally use to hype my launch ahead of time & use on launch day...
6. Your Growth Strategy
- Learn how to carry your launch momentum, leverage your new customers reviews & your growing customer base to expand sales...
- Discover how to work with influencers who'll fall in love with your brand & support you for free...
- Understand why even if you only do 20% of this successfully you'll be ahead of 80% of your competition...
- Use this method to grow from 10 sales a day to 30/40/50+...
- Learn how to roll out your next product to the same audience ready to buy...
- Understand how this simple compounding effect can quickly grow a 7-figure brand...
BONUS 1: Funding
- Learn why if you've followed the steps above and built a business around a specific community of people, it'll make raising money 10x easier...
- Discover the methods I've personally used to fund my businesses, even those I've bootstrapped...
- Understand that customers will pay a premium for a product that solves their specific problem...
- Learn how most businesses that think they need to raise money first have it backwards...
BONUS 2: Facebook Ads in 2023
- Understand the implications of Apple's iOS updates and how it's changed digital advertising...
- Learn why Facebook Ads are still an incredible way to acquire new customers and grow your business profitably in 2023...
- Discover my methods for how even with a 'loss' in attribution I continue to grow businesses with Facebook Ads...
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